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California Marketing Insights and Career Advice

Insights from Ivory Enterprises

Tips for Assessing Applicants for Direct Sales Jobs

An HR manager looking at a sales resume
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What Is a Direct Sales Executive? Understanding Responsibilities, Career Path, and Growth Opportunities

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Measuring ROI for In-Person Outreach Campaigns

Outreach professionals meeting out in the field
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Field Activation vs. Digital Channels

Marketing reps at an event
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How Connections Can Help You Get a Marketing Job

Introductions among marketing professionals
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Sales Skills Students Can Learn at an Internship

A student at her direct sales internship
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Investing in AI Data for Marketing Research

A professional using AI for sales and marketing research
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Diversifying Products and Services in Direct Sales

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Looking for a Part-time Job? Try a Paid Marketing Internship

A student at her paid marketing internship
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Overcoming Customer Price Objections

Customer rejecting an expensive offer
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How to Expand Your Target Market

Hand pinning a push pin on a map as a target
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How to Drive Brand Awareness for California Businesses

increase brand awareness
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